Marketing and Outreach Specialist, Golden Mussels and Aquatic Invasive Species (Marketing Specialist, California Museum Of Science And Industry/District Agricultural Associations)

Job Description and Duties This marketing specialist role offers the unique opportunity to serve as the lead marketer and outreach specialist for statewide invasive mussels and other aquatic invasives including emerging threats like golden mussels that jeopardize California’s water supply and natural ecosystems. The core mission of this work is to prevent the spread of invasive mussels, protect uninfested waters, and safeguard the state’s infrastructure and environment from costly, long-term impacts cause by aquatic invasive species. The role will develop a comprehensive campaign roadmap; shape and strategic direction using scientific input; produce high-quality outreach and education materials; and lead statewide implementation and promotion of the campaign to the public. The role will also develop and implement integrated marketing and public outreach campaigns that encourage awareness, behavior change, and compliance with aquatic invasive species prevention practices. It will produce American with Disabilities Act and Web Content Accessibility Guidelines-compliant digital content, creative development, manage contractor deliverables, and translate complex scientific and regulatory information into clear, compelling public messages. Acting as a statewide marketing liaison, the role will coordinate messaging with CDFW divisions and numerous external partners to ensure consistent, science-based communication across channels. It will evaluate campaign performance using data and audience insights, refine strategies to strengthen engagement and behavior adoption, and deliver clear reporting that supports continuous improvement and informed decision-making. The Exam link will takes you to the Marketing Specialist for the California Lottery. The link is taking you to the correct examination for our Marketing Specialist, California Museum of Science and Industy/Distict Agricultural Associations position. EXAMINATION BULLETIN LINK. Personal Leave Program: Effective July 1, 2025, state employees are subject to temporary salary reductions ranging from 2% to 4.62% in exchange for Personal Leave Program (PLP) hours. Please note that the salary ranges listed in this Job Control may not reflect these reductions associated with the 2025 Personal Leave Program. Please follow the link for more information regarding the 2025 Personal Leave program: Personal Leave Program - Human Resources - CalHR. This position may be eligible for a telework opportunity in accordance with departmental policies and operational needs. Beginning July 1, 2026, employees will be required to work in-person at least four (4) days per week in alignment with Executive Order N-22-25. Additional in-office days may be required based on operational needs. You will find additional information about the job in the Duty Statement. Special Requirements Utilize different communication tactics to reach diverse audiences across various technology platforms. Ability to observe and correct errors in writing, photos, video, audio, graphics and other digital content types. Utilize a computer and drive a mouse with precision. Ability to work outside in diverse weather conditions while carrying camera and/or recording equipment. Ability to travel up to 30% of the time by personal and/or state vehicles, air, motorized and non-motorized aquatic vessels, horseback, all terrain vehicles and utility terrain vehicle (ATV/UTV). Ability to observe, communicate and speak to public audiences in person and over digital meeting platforms. Desirable Qualifications In addition to evaluating each candidate's relative ability, as demonstrated by quality and breadth of experience, the following factors will provide the basis for competitively evaluating each candidate: Capacity to act independently, open-mindedness, flexibility, and tact. Ability to function well in a team setting working toward a common goal. The aptitude to see and understand mutually beneficial outcomes across teams of people while recognizing potential biases. Statement of Qualifications SOQ parameters: No more than five pages, 12 pt Arial font, 1” margins. 1) Describe your experience developing and implementing comprehensive marketing or outreach strategies aimed at changing public behavior or increasing compliance with laws or regulations. In your response, discuss how you identify target audiences, craft key messages, select communication channels, and evaluate effectiveness. Include examples that demonstrate your ability to adapt strategies as emerging issues or program needs evolve. 2) Explain your experience designing and producing marketing and outreach materials across digital, print, social media, web, and advertising channels. Describe how you ensure accuracy, accessibility (including compliance with the Americans with Disabilities Act and the Web Content Accessibility Guidelines), brand alignment, and clarity when translating scientific or technical information into audience appropriate content. Include examples of your hands-on use of tools such as Adobe Creative Suite, website management platforms, photography/videography or similar tools. 3) Describe a time when you served as a liaison or coordinated communications or outreach efforts across multiple divisions, programs, or external partners. In your response, discuss how you ensured message consistency, incorporated program objectives, collaborated with agencies or organizations with overlapping audiences, conducted outreach activities and helped facilitate unified or statewide messaging. 4) Explain your experience evaluating marketing or outreach performance using data, audience research, feedback, or analytics tools. Describe how you have used findings to refine strategy, improve message effectiveness, or enhance audience reach. Include examples of how you track campaign activities, prepare progress reports or develop recommendations for leadership or partners.